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Brala’s Best Garlic Spread
How Brala’s Best Went From a Struggling Dip to a Garlic-Bread Brand in 250+ Retailers
250+ independent retailers nationwide · 100 vetted industry experts · 1 study that reset the whole brand
About
Brala’s Best is a family brand making dairy-free, gluten-free garlic spread. Great product, loyal fans, and a big dream to get onto retail shelves.
The Challenge
Brala’s had a big retail dream but was stuck at farmer’s markets, staring at a $10,000+ quote for traditional consumer testing they couldn’t justify. They needed to know why the product wasn’t breaking through, from people who actually understand retail.
What We Did
Brala’s was The Product Lab’s very first sampling client. In April 2024, we put the product in front of 100 vetted industry experts to pressure-test packaging, product, positioning, and price.
What the Study Revealed
The winning use case wasn’t “dip.” Experts kept using the spread on bread and calling it “restaurant-quality garlic bread.” The garlic-bread occasion was the whitespace.
The formula had a flag: “I wish canola oil wasn’t the first ingredient.”
The packaging was holding it back: the dated maroon jar read “old and dated, not appetizing,” and the “Garlic Whip” name left people unsure what it was.
Premium pricing was supported: experts anchored around $8 to $10.
What Brala’s Did
They acted on all of it. Repositioned around the garlic-bread use case, reformulated out canola oil to high-oleic sunflower oil, rebranded from the maroon jar to stand-up pouches, priced at $9.99, and relaunched via Kickstarter with Non-GMO certification.
Where Brala’s Is Now
The repositioning worked. Brala’s is now in 250+ independent retailers nationwide, a family brand that went from farmer’s markets to shelves by acting on a single study.
“I love garlic bread and have never successfully remade it at home, but this was restaurant quality!”
— Industry expert, Brala’s Best sampling study
“It’s a delicious product, but the packaging cheapens it and makes it look like another dollar-store brand, when it really could be standout.”
— Industry expert, Brala’s Best sampling study (the feedback that drove the rebrand)
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