Apply As an expert
Get paid for the CPG judgment you already use every day.
The Product Lab experts review concepts, packaging, positioning, pricing, channels, and launch decisions for ambitious CPG teams that need signal before they spend.
Industry Expert
Industry Expert Food Service
Industry Expert Angel Investor
Industry Expert Packaging
NETWORK FIT
The best experts give specific, commercially useful feedback.
Practical notes
Clear feedback on what a buyer, shopper, broker, or investor would question first.
Verified perspective
Expertise is screened so brands know the judgment comes from real operating context.
Concise deliverables
Most projects are structured surveys, reviews, or interviews with defined expectations.
Reliable participation
Respond thoughtfully, meet the brief, and explain the judgment behind your recommendation.
Who we invite
Retail and channel buyers
People who know what earns shelf space, repeat purchase, and broker attention.
Investors and advisors
Operators who can spot the difference between a polished deck and a credible growth story.
Founders and operators
Builders with firsthand category, merchandising, growth, or supply-chain judgment.
How it works:
Application-only and manually vetted for retail and category buyers, CPG investors, founders, operators, consultants, and brokers.
01 - Apply
Tell us your background and category expertise.
02 - Get verified
We manually review every applicant.
03 - Get matched
We send you studies that fit your expertise.
04 - Give feedback & get rewarded
Respond on your schedule, get rewarded through payment or product.
Why join?
Earn
Up to $15 per survey, $100 per focus group, plus free product on sampling studies.
Get seen
Opt into attribution so brands can credit your perspective in pitch decks and investor rooms.
Shape the market
Be first to seeโand influenceโthe products coming to market.
Zero hassle
Opportunities come to you. Opt in when the timing and fit work for you.
You're in good company
From experts in our network
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of our experts would recommend The Product Lab to a brand
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would recommend The Product Lab to a fellow expert.
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They rate their likelihood of joining another study
Buyers
Distribution & Data
Investors
Legacy Brands
Operators
Built for more than first launches
Validate your brand with the industry.
Launching, investing, refining, or pitching: bring us the decision you're making, and we'll bring the evidence.
